Posts Tagged ‘marketing’

15 consejos de marketing para las bibliotecas

Por Beth McGough, Gerente de Comunicaciones y Servicios Creativos

Tweets, blogs, artículos de revistas, foros y grupos de discussión …

¿Cómo mantenerse al día con las últimas noticias en las bibliotecas, para no mencionar saber las tendencias de marketing para hacer un programa para la biblioteca?

Para que sea un poco más fácil, he recolectado los 15 consejos y tendencias que van a inspirar campañas creativas y fortalecer el avance tecnológico del programa de marketing para su Biblioteca.

1. Asuma riesgos, falle rápido y aprenda de sus errores (MarketingSherpa)

2. Sea auténtico y capacite a los empleados para ser la voz de la marca (MarketingSherpa)

3. Cree contenido visual (Fast Web Start)

4. Pruebe vídeo en directo, como el Facebook Live (Facebook) (Mari Smith)

5. Incorpore el contenido generado por el usuario (Hootsuite) (Post Planner)

6. Use los medios sociales para promover eventos de principio a fin (Dr4Ward)

7. Publique en las redes sociales en el momento más favorable (Dr4Ward)

8. Recopile y utilice testimonios de usuarios (Hootsuite)

9. Asegúrese de que su sitio web está optimizado para móviles (Search Engine Watch)

10. Refuerce su escritura (Moz)

11. Conozca a los conceptos básicos de SEO (Red Website Design)

12. Concéntrese en el marketing local (Search Engine Watch)

13. Utilice las métricas contra los indicadores de referencia (Social Times)

14. Aprenda el lenguaje de la gente de marketing (Jeff Bullas)

15. Haga uso de herramientas gratuitas (Moz)

15 dicas essenciais de marketing para as bibliotecas

Por Beth McGough, Gerente de Comunicações e Serviços Criativos

Tweets, blogs, artigos de revistas, listas de discussão…

Como você acompanha as últimas notícias sobre bibliotecas, para não citar a constante tentativa de manter-se atualizado com as mais recentes tendências de marketing para o seu próprio marketing da bibliotecas? Para tornar as coisas um pouco mais fáceis, reuni 15 dicas e tendências que irão inspirar campanhas criativas e reforçar o avanço tecnológico do seu programa.

1. Assuma riscos, falhe rápido e aprenda com seus erros (MarketingSherpa)

2. Seja autêntico e capacite os funcionários para que sejam a voz da marca (MarketingSherpa)

3. Crie conteúdo visual (Fast Web Start)

4. Tente streaming de vídeo ao vivo, como o Facebook Live (Facebook) (Mari Smith)

5. Incorpore conteúdo gerado pelo usuário (Hootsuite) (Post Planner)

6. Use a mídia social para promover eventos do início ao fim (Dr4Ward)

7. Poste em redes sociais nos horários mais favoráveis (Dr4Ward)

8. Colete e use depoimentos de clientes habituais (Hootsuite)

9. Tenha certeza que seu site é otimizado para dispositivos móveis (Search Engine Watch)

10. Reforçe a sua escrita (Moz)

11. Conheça os princípios básicos de SEO (Red Website Design)

12. Concentre-se em marketing local (Search Engine Watch)

13. Compare metrícas contra os padrões de referência (Social Times)

14. Aprenda a linguagem dos profissionais de marketing (Jeff Bullas)

15. Utilize ferramentas gratuitas (Moz)

Local libraries honored by ALA for high-tech services

February 4, 2014 – The American Library Association (ALA) recognized four libraries for offering cutting-edge technologies in library services, honoring programs in Edmonton, Alberta, Canada; Bridgewater, New Jersey; Raleigh, North Carolina; and University Park, Pennsylvania.

The recognition, which is presented by the ALA Office for Information Technology Policy and the Library & Information Technology Association (LITA), showcases libraries that are serving their communities using novel and innovative methods. Libraries or library service areas selected will be highlighted through various ALA publications and featured in a program at the ALA Annual Conference 2014 in Las Vegas, June 26-July 1, 2014.

“This was a very competitive year for cutting-edge applicants. Those recognized today stood out in the ways they creatively solved problems, engaged library patrons, and strengthened library services and visibility,” said Marc Gartler of Madison Public Library (WI), who chaired the selection subcommittee. “We are excited to recognize these four projects, several of which already have proven their potential to be successfully replicated by libraries around the globe.”

*Cut-rate Digital Signboards, Somerset County Library System, Bridgewater, NJ.
Somerset County Library System developed a more dynamic and cost-effective way to promote programs and resources in high-traffic areas of the library. The creative solution brings together a Raspberry Pi computer, large-screen monitors, WiFi, and Google Docs Presentations to reduce digital signboard costs by almost $1,000 per display. The project also reduced poster printing costs and actually made it easier for staff to remotely update and push new content to their customers.

*“Me Card,” Edmonton Public Library, Edmonton, Alberta, Canada.
Edmonton Public Library’s Me Card technology allows customers with a library card from one library to create an account with and access collections at another library with no staff intervention or additional library cards. The Me Card can work with any integrated library system (ILS) and does not require a shared ILS among participating libraries. More than 1,500 customers accessed the web-based service and registered for membership in the first two months of operation.

*My #HuntLibrary, North Carolina State University (NCSU), Raleigh, NC
NCSU ensured that the story of their new library’s opening would be told through the words and images of the people that use it every day. The NCSU Libraries used Instagram’s API to develop an app that captured photos tagged with #HuntLibrary and displayed them online and in the library. Both a user engagement tool and digital preservation effort, the library received more than 3,200 images from more than 1,300 different users and recorded more than 235,000 page views.

my hunt libraries

*One Button Studio, Penn State University Libraries, University Park, PA.
Penn State University Libraries, in partnership with Information Technology Services, enabled easy video creation for faculty and students across Penn State campuses. With only a flash drive and the push of a single button, users can activate a video camera, microphone and lights to begin recording. In its first year of use, 4,200 people created more than 270 hours of video. The app also reduces production costs due to changes in the type of equipment, as well as the number of staff needed.

Additional information about these awards is available at http://www.ala.org/offices/oitp/cuttingedge